The new Toy Story 3 trailer shows Apple appearing a lot more than usual in a Pixar movie. We get the occasional cameo, like when Wall-E plays the classic boot-up sound when recharging from the sun rays, or when he’s watching scenes from “Hello Dolly” on a video iPod, even the spinning beach-ball appeared between the hundreds of balloons in the movie “UP” .
But never have they had such an “in your face” approach as it seems with Toy Story 3. Over at Macenstein there’s a breakdown of all of Apple’s cameos in the Toy Story trailer, ranging from Safari + iTunes, For the cherry on top, on Cult of Mac there’s a picture of the the Director’s (Lee Unkrich) tweeted screenshot - @leeUnkrich - from his airplane seat, when he was editing the movie on his MacBook Pro!
This comes of no real surprise as Steve Jobs - founder + CEO of Apple - was the owner + big boss CEO at Pixar, having also co-founded it, until it was acquired by Disney in 2005. He is still on the Disney Company Board of Director’s and the largest individual Disney shareholder, playing an active role in the company. Toy Story was Pixar’s big debut film, and though the 3D graphics were revolutionary in 1995, the bar has been significanlty raised by films like “Wall-E”, “Ratatouille” and “Up”, so it will be very exciting to see how they can improve on the classic and how much more Apple may pop up in the film.
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